GAME-CHANGING MOVE IN HER BASKETBALL CAREER
Angel Reese, a standout in women’s basketball, made a pivotal decision in her professional journey by choosing to partner with Reebok over more traditional endorsements from brands like Nike. This strategic move not only underscores her desire to be a trailblazer but also highlights her commitment to carving a unique path in the sports industry.
In October 2023, Reese entered into a multi-year endorsement deal with Reebok, marking a significant milestone in her career. This partnership was influenced by several key factors that resonated with her personal and professional aspirations. Notably, the appointment of former NBA legend Shaquille O’Neal as Reebok’s President of Basketball played a crucial role in her decision. Reese, who shares a connection with O’Neal through their alma mater, LSU, found inspiration in his transition from athlete to executive, envisioning a similar trajectory for herself in the future.
Reese’s choice to align with Reebok was also driven by her ambition to be a priority within the brand’s portfolio. She expressed a desire to stand out and be the face of women’s basketball for Reebok, a role she felt might be diluted within larger brands where many athletes vie for prominence. This decision reflects her intent to make a significant impact and to be a central figure in promoting the brand’s basketball line.
The partnership has already begun to yield notable achievements. Reese has secured a multi-year contract extension with Reebok, which includes plans for a signature sneaker line set to launch in 2026. This development positions her among a select group of WNBA players who have their own signature shoes, underscoring her rising influence in the sport.
By choosing Reebok, Angel Reese has not only enhanced her personal brand but has also set a precedent for other athletes to consider partnerships that align closely with their values and career goals. Her decision exemplifies a thoughtful approach to endorsements, prioritizing meaningful collaboration over conventional choices. As she continues to excel on the court, this partnership is poised to be a cornerstone of her legacy, inspiring future athletes to pursue paths that reflect their unique aspirations.
