Reports indicate that Athletico Paranaense have verbally agreed to a contract extension with Colombian striker Kevin Viveros after Villa inquired about him during the summer. The Brazilian side reportedly turned down £17.3m offers and will now demand between £26m and £34.7m for the forward. This sudden inflation in price highlights how rapidly Viveros’s market standing has surged following his impressive displays in South American football.
Aston Villa’s talent identification team had monitored the 26-year-old forward closely as they sought additional firepower to support their frontline ahead of a demanding campaign across domestic and European competitions. Viveros’s dynamic movement, physical profile, and prolific form for Athletico Paranaense made him an appealing profile for Unai Emery’s system. However, negotiations did not progress past initial inquiries during the recent window, allowing the Curitiba-based club to consolidate their hold on the player.
Athletico Paranaense’s strong posture reflects both their financial stability and their desire to retain core offensive assets for their domestic and continental ambitions. By securing a verbal commitment to a new deal, the club effectively insulates itself against low-ball offers from European suitors, sending a clear message that any future suitor will have to trigger a premium fee. Turning down substantial multi-million pound bids demonstrates the high regard in which Viveros is held within the squad.
For Aston Villa, the steep rise in valuation could force a strategic recalculation when future transfer windows open. While the Midlands club remains ambitious and supported by financial backing, paying well over £30m for a player entering his prime requires absolute certainty regarding his adaptability to the Premier League. Villa may choose to monitor Viveros’s consistency throughout the season to evaluate whether his output justifies the heightened price tag or shift focus toward alternative targets on their radar.